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What separates The Virginian-Pilot from any other medium? It's an opt-in, shopping medium that consumers prefer over any other.
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The measure of an advertising medium should include its ability to reach both wide and targeted audiences, as well as its impact on consumer buying decisions and product usage.
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The Virginian-Pilot reaches shoppers effectively when they are in the market for a broad range of products and services. It helps consumers decide where to shop and what to buy.
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Customers for many products and services are also the heaviest newspaper readers. |
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Newspaper sections provide advertisers with unique targeting opportunities. |
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The newspaper is the most used advertising source for coupons. |
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The newspaper is the most frequently used advertising medium. |
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| Newspaper are used most by consumers for finding items they might want to buy. Of the media listed below, 55% of consumers will use the newspaper to look for items that they will buy. |
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| So why do over 1/2 of consumers use the newspaper to do their shopping and look for services? The newspaper is a great source to bring sales to the attention of consumers, and better yet the most believable and trusted source! |
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